Dan Holland, personal trainer
● About your coach

Hi, I'm Dan. I coach people who don't have time to waste.

REPs Level 3 personal trainer and online coach, based in Walton-on-Thames, Surrey — coaching clients in person and across the UK online for over a decade.

REPs Level 3 PT Future Fit Nutritional Advisor Insured — Insure4Sport Hatton Academy — Certified Elite Instructor
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My story

Why I do this

Sport was always part of my life growing up — I played field hockey for my local club, then county level, then through university, and even trialled for a South East England squad. But despite all that, I was never a gym person. I had a skinny build and no interest in weights whatsoever.

That changed when I got my personal training qualification in 2012. Learning how the body actually responds to training — and what a genuinely healthy lifestyle looks like — is what got me into weight training myself. A week after qualifying, I started coaching in Walton-on-Thames. I've been coaching across Surrey ever since.

"I know what it's like to walk into a gym and feel like you don't belong there. My job is making sure my clients never feel that way."

Over the last decade-plus at Walton-on-Thames, I've coached hundreds of clients — and the thing I hear back from them most isn't just about the results. It's that they leave every session feeling more confident and more comfortable in a gym environment that used to intimidate them.

Dan Holland Fitness grew out of that same approach. Whether you're training with me in person in Surrey or coached online from anywhere in the UK, the method is the same: build the plan around you, track it properly, and make sure you never feel out of place doing it.

How I coach

Three things every client gets

01

Built around your life

Your plan starts with your schedule and your equipment — not the other way round. If it doesn't fit your week, it doesn't survive week two.

02

Tracked, not guessed

Weigh-ins, measurements, lift numbers, food diaries — every week is measured, so we know exactly what's working and adjust what isn't.

03

Real accountability

A weekly check-in with an actual person, not an app notification. If you slip, I notice — and we fix it that week, not three months later.

Qualifications

The credentials behind the coaching

🏅
REPs Registered
Register of Exercise Professionals
🎓
Level 2 Fitness Instructor
Gym instructing qualification
🏋️
Level 3 Personal Trainer
Personal training qualification
🥗
Level 3/4 Nutritional Advisor
Future Fit Training
🛡
Fully Insured
Public liability cover — Insure4Sport
🥊
Hatton Academy Elite
Certified elite boxing instructor

Want to work together?

Book a free 20-minute call — we'll talk through your goals and whether coaching with me is the right fit.

Book your free consultation