● Online coaching · UK-based

Lose the fat.
Build real strength.
Fit it around your life.

Personalised online coaching for busy professionals who want visible results without living in the gym — training plans, nutrition and weekly check-ins, built around your week.

Client progress · Client #142 Week 12
−19.3kg body weight −12% body fat 12/12 check-ins
200+
clients coached online
60+
Google reviews
15+ yrs
coaching experience
L3
REPs certified trainer
Coaching tracks

Two goals. One coaching system.

Most clients start with one of these. Your plan is built specifically around which one is you.

Fat loss

For busy professionals

Sustainable fat loss that survives a real calendar — travel, late meetings and takeaway nights included.

  • Custom nutrition built around your routine, not a meal plan you'll abandon by week two
  • Training sessions designed to fit 3–4 hours a week, no more
  • Weekly check-ins that adjust the plan as your week actually goes
Start this track
Strength

Muscle building & strength

A structured, progressive programme for people who want to get visibly stronger — with numbers to prove it.

  • Progressive overload tracked every session, not guessed
  • Programming for home gym, commercial gym, or hybrid setups
  • Form checks via video so lifts stay safe as the weight goes up
Start this track
See full plans & pricing →
The process

How coaching actually works

No contracts you can't explain, no guesswork. Here's exactly what happens after you reach out.

01 / Apply

Free consultation call

A 20-minute call to talk through your goals, schedule and what's stopped things working before.

02 / Plan

Your custom programme

You get a training and nutrition plan built for your equipment, timetable and food preferences — live within 48 hours.

03 / Coach

Weekly check-ins

Every week I review your progress, adjust the plan, and you message me directly whenever you need to.

Client results

Real people, tracked properly

A few of the clients coached through these two tracks over the last year.

Dan Holland Fitness client transformation
Dan Holland Fitness client transformation
Charlie, 33
Fat loss · Walton-on-Thames · 78 weeks
−32kg
Body weight
3x
PT sessions/week
I finally understand progressive overload instead of just guessing weights.
Priya, 29
Strength · Leeds · 20 weeks
+35kg
Deadlift
20/20
Check-ins
Weekly check-ins were the difference — someone actually noticing if I slipped.
Stuart, 40
Fat loss · Midlands · 12 weeks
−7.8kg
Body weight
12/12
Check-ins
See all transformations →
Real client reviews

What clients are saying

Real reviews from real clients, pulled straight from our Google Business Profile.

5.0 ★★★★★
Based on 68 Google reviews
Dan Holland, personal trainer
Your coach

Hi, I'm Dan.

Personal training since 2012, based in Walton-on-Thames — I've helped hundreds of clients in the gym and online build the confidence and consistency to actually stick with training long-term.

Online coaching works when the plan is built around your actual life, not the other way round. That's the only kind I write.

REPs Level 3 Personal Trainer Future Fit Nutritional Advisor Insured — Insure4Sport Hatton Academy — Certified Elite Boxing Instructor
Read my full story →
Questions

Before you book

Online coaching gives you the same training programme, nutrition plan and weekly check-ins as in-person clients — just without a trainer stood next to you. In-person sessions add hands-on coaching and form correction, in Surrey. Most clients choose online for the cost and flexibility, and in-person if they want someone there with them every session.

No — plans are built around whatever you have, whether that's a full gym, a home setup, or just dumbbells and a bit of floor space.

Online coaching starts from £59/month on the 6-month plan (£79/month rolling monthly). In-person sessions range from £40–£60 depending on frequency. Full pricing is on the Online Coaching and In-Person PT pages, or we can go through it together on your free call.

The 1-month online plan is rolling — cancel anytime. The 3 and 6-month plans are paid upfront for a lower monthly rate, with nothing rebilled once the term ends. In-person sessions can be pay-as-you-go or weekly, with no long-term lock-in either way.

Most clients start here. Plans and coaching style are matched to your experience level from day one.

Every week you get a short video call check-in, plus your food diary and progress tracked in the coaching app. Your plan gets adjusted based on how the week actually went, not just how it was supposed to go.

Yes — every plan includes a personalised diet plan and calorie/macro targets built around your goals, with weekly feedback on your food diary.

In-person sessions are held in Surrey, with boxing in Surrey also available — 30 or 45 minutes, either on their own or alongside a PT package.

For most people, yes — you get the same structured programme, nutrition guidance and accountability as in-person coaching, at a fraction of the cost, and it fits around your schedule instead of the other way round. It works best for people who'll actually follow a plan and check in honestly each week.

A recognised qualification (REPs/CIMSPA), proper insurance, real client results you can actually see, and a coach who checks in regularly rather than just sending a PDF and disappearing. Ask how check-ins work before you sign up.

Often, yes — most experienced lifters plateau not from a lack of knowledge but a lack of structure and accountability. A coach handles the programming and adjusts it weekly so you're not guessing, and catches the form or recovery issues you can't see yourself.

No specific tracker is required. All that's needed is a way to log your workouts and food diary in the coaching app — most clients just use their phone.

Through video — you send a short clip of a lift or exercise, and it gets reviewed and corrected as part of your weekly check-in, the same way it'd be corrected in the gym.

Yes — fat loss comes down to training consistency and nutrition, both of which are covered in full on the online plans. The main difference is you're doing the sessions yourself rather than with someone stood next to you.

Yes — programmes are built around progressive overload just like the in-person plans, with your lifts tracked and adjusted weekly so you keep making progress rather than plateauing.

Most clients notice a difference in energy and strength within 3–4 weeks, with visible physical changes typically from around 8–12 weeks in, depending on consistency and starting point.

No — your plan flexes around it. Holidays and busy weeks get built into the programme rather than derailing it, and check-ins carry on so you pick back up properly rather than starting over.

In-person sessions in the UK typically range from around £30–£80, and online coaching usually works out cheaper, often £50–£100 a month, since there's no 1-1 time being paid for each session.

Ready to stop guessing?

Book a free 20-minute call. We'll talk through your goals and whether coaching is the right fit — no pressure, no pitch.

Pick a time

Choose whatever slot works best — you'll get a calendar invite and a reminder automatically.

Follow along

Training clips, client wins, and what a week of coaching actually looks like.

Everything from this page and more, day to day — over on Instagram.

@danhollandfitness