● Online coaching · UK-based

Lose the fat.
Build real strength.
Fit it around your life.

Personalised online coaching for busy professionals who want visible results without living in the gym — training plans, nutrition and weekly check-ins, built around your week.

Client progress · Client #142 Week 12
−8.4kg +22kg on squat 12/12 check-ins
200+
clients coached online
60+
Google reviews
15+ yrs
coaching experience
L3
REPs certified trainer
Coaching tracks

Two goals. One coaching system.

Most clients start with one of these. Your plan is built specifically around which one is you.

Fat loss

For busy professionals

Sustainable fat loss that survives a real calendar — travel, late meetings and takeaway nights included.

  • Custom nutrition built around your routine, not a meal plan you'll abandon by week two
  • Training sessions designed to fit 3–4 hours a week, no more
  • Weekly check-ins that adjust the plan as your week actually goes
Start this track
Strength

Muscle building & strength

A structured, progressive programme for people who want to get visibly stronger — with numbers to prove it.

  • Progressive overload tracked every session, not guessed
  • Programming for home gym, commercial gym, or hybrid setups
  • Form checks via video so lifts stay safe as the weight goes up
Start this track
See full plans & pricing →
The process

How coaching actually works

No contracts you can't explain, no guesswork. Here's exactly what happens after you reach out.

01 / Apply

Free consultation call

A 20-minute call to talk through your goals, schedule and what's stopped things working before.

02 / Plan

Your custom programme

You get a training and nutrition plan built for your equipment, timetable and food preferences — live within 48 hours.

03 / Coach

Weekly check-ins

Every week I review your progress, adjust the plan, and you message me directly whenever you need to.

Client results

Real people, tracked properly

A few of the clients coached through these two tracks over the last year.

James, 34
Fat loss · Bristol · 16 weeks
−11kg
Body weight
16/16
Check-ins
First plan that actually fit around my job instead of fighting it.
Priya, 29
Strength · Leeds · 20 weeks
+35kg
Deadlift
20/20
Check-ins
I finally understand progressive overload instead of just guessing weights.
Marcus, 41
Fat loss · London · 12 weeks
−7.2kg
Body weight
12/12
Check-ins
Weekly check-ins were the difference — someone actually noticing if I slipped.
See all 15 transformations →
Dan Holland, personal trainer
Your coach

Hi, I'm Dan.

Personal training since 2012, based in Walton-on-Thames — I've helped hundreds of clients in the gym and online build the confidence and consistency to actually stick with training long-term.

Online coaching works when the plan is built around your actual life, not the other way round. That's the only kind I write.

REPs Level 3 Personal Trainer Future Fit Nutritional Advisor Insured — Insure4Sport Hatton Academy — Certified Elite Instructor
Read my full story →
Questions

Before you book

Online coaching gives you the same training programme, nutrition plan and weekly check-ins as in-person clients — just without a trainer stood next to you. In-person sessions add hands-on coaching and form correction, in Surrey. Most clients choose online for the cost and flexibility, and in-person if they want someone there with them every session.

No — plans are built around whatever you have, whether that's a full gym, a home setup, or just dumbbells and a bit of floor space.

Online coaching starts from £59/month on the 6-month plan (£79/month rolling monthly). In-person sessions range from £40–£60 depending on frequency. Full pricing is on the Online Coaching and In-Person PT pages, or we can go through it together on your free call.

The 1-month online plan is rolling — cancel anytime. The 3 and 6-month plans are paid upfront for a lower monthly rate, with nothing rebilled once the term ends. In-person sessions can be pay-as-you-go or weekly, with no long-term lock-in either way.

Most clients start here. Plans and coaching style are matched to your experience level from day one.

Every week you get a short video call check-in, plus your food diary and progress tracked in the coaching app. Your plan gets adjusted based on how the week actually went, not just how it was supposed to go.

Yes — every plan includes a personalised diet plan and calorie/macro targets built around your goals, with weekly feedback on your food diary.

In-person sessions are held in Surrey, with boxing in Surrey also available — 30 or 45 minutes, either on their own or alongside a PT package.

Ready to stop guessing?

Book a free 20-minute call. We'll talk through your goals and whether coaching is the right fit — no pressure, no pitch.

Pick a time

Choose whatever slot works best — you'll get a calendar invite and a reminder automatically.

Follow along

Training clips, client wins, and what a week of coaching actually looks like.

Everything from this page and more, day to day — over on Instagram.

@danhollandfitness